As predicted in the last post, 3's competitors didn't take long to respond to their £1.25/MB international roaming rate.
Vodafone announced that a new data tariff will apply from today across Europe which will cost £9.99/day for 50MB, i.e. £0.20/MB.
Obviously the minimum charge is a bit of a pain, but I'd argue given the usual usage patterns of mobile broadband it's more price efficient for users than the 3 plan. How often do you only use 1MB during a session, let alone a day? If you've taken your laptop, you're going to use it and you only need to generate 8MB of data to make it worthwhile getting the large plan. Almost every session would do that.
Outside Europe the charge would be a slightly less palatable £29.99 for 50MB.
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