The company reported over 2.5 million MBB subscribers at the end of 2008 a "healthy" 305% increase over the year. Healthy? I'd say that's positively chipper! In the UK subscriber numbers were up 23%, in Austria 28%, and Sweden/Denmark by 37%, largely on the back of MBB sales.
A simple bit of mathematics tells me that of the 3 million net additions that the group secured in 2008, 1.9m were mobile broadband subscribers. Let's see that again...62% of 3's net adds during the year were mobile broadband!
Due to the growth of (lower ARPU) mobile broadband ARPU naturally declined rapidly, down 16% y-o-y to €33.50. In many territories total revenue was up substantially: 9% in the UK/Ireland and 17% in Sweden/Denmark. Italy, however recorded a massive 15% dive and Austria was down 5%.