This is interesting for two reasons:
- Firstly that Carphone Warehouse is associating its TalkTalk brand with mobile broadband. We should expect an MBB complement to their TalkTalk DSL offering soon. That said, CPW's forays into the voice market as an MVNO/service provider have been largely unsuccessful. But it looks like they have realised that including a mobility element in DSL offers will become increasingly important.
- Secondly, Talk Talk customers are amongst the most price-sensitive in the market. Anyone prepared to go through this (and many peoples' experiences were equally terrible) for 'free' broadband must be. One-sixth of those users are apparently interested in mobile broadband. So if the service is affordable and priced right, it is definitely a mass-market phenomenon.