Vodafone Greece and HOL tie-up - the shape of things to come?

I was particularly interested to see the news that Vodafone Greece is in talks to merge with ISP Hellas On Line (HOL) to allow the company to jointly market fixed and mobile services. The timing of this indicates that VF GR has recognised that mobile alone won't be enough to tackle most subscribers broadband needs. They need to combine fixed and mobile propositions to provide the best service and minimise network congestion.